Ad fraud detection and prevention techniques can help to mitigate the risk of Ad fraud and ensure that Ad campaigns are reaching their intended audience and not spamming the user with irrelevant content making browsing an unpleasing experience.
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Automated programs or a person repeatedly clicking on an Ad, artificially inflating the number of clicks the ad receives.
The Ad is shown to people who have no interest in seeing the Ad, generating a fraudulent impression without any chance of the Ad being clicked on.
Bots are generating fake clicks or impressions, making it appear as though real people are interacting with the Ad.
Multiple Ads are hidden behind each other, making it appear as though multiple ads were shown, when in reality only one Ad was visible to the user.
Our algorithms and machine learning ensure a smooth experience by analyzing traffic data and looking for patterns that may indicate fraudulent activity. We take various factors into consideration such as the number of clicks an Ad receives, the geographic location of those clicks or the time of day and we correct them ensuring the smoothes browsing experience for you.
Protecting your Ad campaigns is essential for ensuring that your advertising budget is being used effectively and that your campaigns are reaching their intended audience. Bot traffic, click fraud or Ad stacking can result in wasted Ad spend, decreased ROI, and even reputational damage.
